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商品編號： 9-509-015 出版日期： 2008/07/30 作者姓名： Norton, Michael I.;Villanueva, Julian;Wathieu, Luc 商品類別： Marketing 商品規格： 21p 再版日期： 2009/03/02 地域： 產業： 個案年度： 2007 -
商品敘述：
Ferran Adri , chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adri and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant''s success. In addition, they are also faced with the challenge of growing the business, exploring whether the core concepts from elBulli - this "taste of innovation" - can be applied to domains ranging from consulting to fast food. The case walks readers through an evening at elBulli, by using the rave reviews of former patrons to capture the full experience, from the long trip required to get to the restaurant, to the tour, to descriptions of the meal itself.
涵蓋領域：
Innovation;Creativity;Marketing strategy;Customer satisfaction
相關資料：
, (9-509-055), 13p, by Michael I. Norton, Julian Villanueva, Luc Wathieu
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